AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Insights for Android in Australia
An analysis of the top 5 Film & Television apps' performance on the Android platform in Australia for Q2 2024, showcasing downloads and user engagement trends.
In the second quarter of 2024, Australia's Android users demonstrated their preferences in Film & Television apps, with notable trends in downloads and user engagement. Sensor Tower's data provides a glimpse into the performance of the top players in this category.
Disney+ saw its revenue rise and fall throughout the quarter, peaking at approximately $520K in the week of April 22nd and ending the quarter with a strong $496K in the last week of June. Downloads hit a high of nearly 20K in mid-April, while weekly active users reached their zenith at 589K in late April, dipping to around 527K in mid-May, and bouncing back to 564K by the end of June.
ViacomCBS Streaming's Paramount+ also experienced fluctuations, with revenue reaching up to $141K in the week of May 20th. Downloads saw a substantial increase in the same week with nearly 20K, but a notable drop to 7.9K by the end of June. Active users peaked at 85K in late May but decreased to around 63K by the quarter's end.
Crunchyroll maintained a steady revenue stream, with a notable spike to over $109K in the week of June 10th. Downloads varied, with a peak at 7.3K in late April and a dip to 4K in mid-June. Active users showed a slight increase from 66K at the start of the quarter to 78K at its close.
STORYMATRIX's DramaBox - Stream Drama Shorts saw revenue growth in the beginning of April with $60K, a mid-quarter dip, and a recovery to over $62K by mid-June. Downloads spiked to over 13K in early April but settled to around 3.4K by late June. Weekly active users reflected a similar trend, with an early peak at over 20K and a decrease to approximately 12.7K.
Lastly, ReelShort - Stream Drama & TV experienced a steady increase in revenue, with a significant jump to $60K in mid-June. Downloads reached a high of nearly 5.9K in mid-May, while active users consistently hovered around the mid-40K range throughout the quarter.
For more insights and detailed app performance metrics, visit Sensor Tower.